Brand New
UnderConsideration's daily reviews of logo and identity redesigns with before/after comparisons and reader opinions.
Resources & Tools for Brand Designers
Identity references, type, color and production tools for brand designers. Study how strong identity systems are built and documented, explore directions quickly, then present the work on convincing mockups.
Identity Inspiration
Reviews, collections and real guidelines for studying how identities are built and applied, plus graphic work outside the screen.
Identity and Logos
BP&O
Branding, Packaging and Opinion: in-depth critiques of identity and packaging work from studios worldwide.
The Brand Identity
Editorial showcase of top identity, graphic and type projects with studio interviews. Strong on contemporary art direction.
Logosystem
1,300+ curated logos, wordmarks, symbols and animated logos by top designers, sorted by type for quick reference.
Brand Archive
Mobbin-style library of brand identities: logos, fonts, applications and art direction from brands past and present.
Branding Style Guides
Archive of real brand guideline documents from companies worldwide. Use it to structure your own guidelines deliverables.
Graphic Design
Swissted
Punk, indie and rock gig posters redrawn in Swiss modernist style by designer Mike Joyce.
The Archive Magazine
An archive of vintage advertising and graphic design, rich in layout and type ideas.
It's Nice That
Showcases standout work in graphic design, branding and illustration. Good for visual and brand inspiration.
Typography
See typefaces in real use, discover independent foundries and find fonts with character.
Type References
Fonts In Use
Independent archive of 34,000+ real-world typeface uses, searchable by font, format and industry. See type in context.
Type Foundry Directory
Searchable directory of 390+ independent type foundries, filterable by country, language support and licensing model.
Type Directors Club
Annual TDC typography and type design competition with a browsable winners archive. The benchmark for type excellence.
typo/graphic posters
Curated archive of typographic poster design since 2008, searchable by designer, color and tag. Strong for expressive type.
Fonts
Adobe Fonts
Large library of retail typefaces included with Creative Cloud, licensed for commercial use and activated straight to your desktop.
Fontshare
Quality serif and sans-serif fonts from Indian Type Foundry, free for personal and commercial use.
Dirtyline Studio Freebies
A library of bold, characterful display fonts, free to download.
Uncut
Free catalogue of 160+ contemporary typefaces across sans, serif, display and mono. A good source of free fonts that don't look default.
Color and Direction
Explore palettes and collect references before you commit to a direction.
Color
Coolors
Fast palette generator (spacebar to shuffle) with 10M+ community palettes, image picker, contrast checker and a Figma plugin.
Pigment by ShapeFactory
A playful palette maker that builds color pairs from saturation and lightness.
Khroma
An AI color tool that learns your taste from 50 colors you pick, then generates endless combinations.
Huemint
A machine-learning palette generator that previews colors on real-world mockups to help you decide.
Moodboards
SAVEE
A clean, modern visual bookmarking tool and a beautiful source of minimalist design inspiration.
Designspiration
Search UI/UX and graphic design inspiration by color, then save it to collections.
Behance
Adobe's creative showcase and the best place to find full design case studies.
AI-Assisted Exploration
Use AI for quick early directions and production chores, then refine the work by hand.
AI Branding Tools
Recraft
AI image model that outputs editable SVG vectors. Great for on-brand icons, logos and illustration sets.
Kittl
Browser design tool with AI vector generation, brand kits and strong type tools for logos and brand assets.
Looka
AI logo and brand-kit generator. Useful for quick identity explorations before committing to custom brand work.
Midjourney
Leading image model for art direction, moodboards and hero visuals. V8 added faster, native 2K output.
Vectorizer.AI
AI raster-to-vector converter that turns PNG or JPG logos and art into clean SVG, EPS or PDF. Free preview before you pay.
Presentation and Assets
Present identities on real-world mockups and find reference logos when you need them.
Mockups
Mockups-Design
Thousands of free, premium-quality mockups for devices, print, packaging and branding.
LS Graphics
Premium device and branding mockups in PSD, Figma and Sketch, plus an online editor. A free selection is available.
Mockuuups Studio
5,200+ device and print mockups. Drop a design in once and preview it on all of them, via web, desktop or Figma plugin.
Brand Assets
Brandfetch
Look up logos, colors and fonts for 50M+ brands by name or domain. Handy for logo walls and integration screens.
Logowik
Logos of famous global and local brands, downloadable in vector formats.
Simple Icons
Thousands of CC0 SVG brand icons with each brand's official hex color, available via npm and CDN.
Other toolkits
Weekly newsletter · Every Tuesday
New references, every Tuesday.
The newest additions to the library, three LDS picks worth revisiting and a category spotlight, in one short email.
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